Many vodkas brands shout from the rooftops that theirs is “the best in the world” but at yesterday’s The Spirits Business Grand Spirits Masters competition, Purity Vodka, of which I’ve written previously, was awarded The Grand Vodka Master 2011 award effectively making it the first brand to be described as the “vodka of the year.”
Though awards in the drinks industry are commonplace and many are bought through agreements to advertise, Purity, made at the 13th century Ellinge Castle in the south of Sweden, has set a new benchmark as they received this title as a result of winning seven Master’s and seven Gold’s out of a seven available at The Vodka Masters and The Travel Retail Masters earlier in the year.
Purity's Master Blender Thomas Kuuttanen pictured with the company's President & CEO Andy Glaser
Commenting on the brand’s success, Daisy Jones of The Spirits Business stated:
“Being the first spirit ever to score a perfect 100 point rating, Purity Vodka is truly the Vodka-of-the-Year and a most worthy winner of The Grand Vodka Master 2011. As a result of its unparalleled success at The Vodka Masters, Purity Vodka is the first independent brand to single-handedly win a Grand Master as this distinction has historically only been awarded to companies with a portfolio of products and flavors.”
Here’s a cheers to the little guy.
For more information on Purity Vodka see: http://www.purityvodka.com
Follow Purity Vodka on Twitter at: http://www.twitter.com/PurityVodka
Read my original review of Purity Vodka at: http://dasteepsspeaks.blogspot.com/2011/08/umami-of-vodkas.html