Wednesday, 4 January 2012

Booming Bentley

Sales of Bentley Motors in China overtake those in the UK for the first time in the brand’s 92-year history

Luxury British carmaker Bentley has seen a surge in demand in 2011, most markedly reporting a near doubling of sales in China.

The £220,000 Bentley Mulsanne

With an overall 37% increase to 7,003 cars, the largest market for Bentley remains the United States, where sales rose 32% to 2,021 vehicles. However, that the brand achieved an amazing 1,839 in the Chinese market represents an overtaking of results for the UK, the brand’s home market, for the first time in its history.

Though UK sales were up 5% to 1,031 vehicles, the growth in international markets is what has really brought the company back into profit and Wolfgang Dureheimer, chief executive of Bentley, commented:

“It has been a tremendously good year for Bentley. The dramatic sales growth reflects a global strength to the brand and a recognition of the quality, craftsmanship and engineering excellence of our cars…. It has been particularly pleasing to see renewed interest in Bentley in established as well as new and emerging markets.”

The £150,000 Bentley GTC Continental

The number of Chinese billionaires grew 82 on last year to 271 whilst the number of millionaires in the country rocketed by 85,000 to 960,000. For such people, at prices starting at £133,200 for the base Bentley Continental and rising to £220,000 for the Bentley Mulsanne, these are handcrafted vehicles that represent the luxury they are now free to desire.

The executives at Bentley today were no doubt thinking: “Recession? What recession?” This fantastic and sadly rare piece of news is one of the few economic successes that Britain should start celebrating.

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1 comment:

P Hancock said...

I see that a similar story has occured with Rolls Royce. In a recession, now, it seems it is the luxury brands that do well. Well, there we go.