Monday, 26 March 2012

A Right titan

A review of W.L. “Lyons” Brown III’s Right Gin

Entrepreneur W.L. Lyons Brown III is a member of a family considered titans in the drinks industry.

Brown-Forman, the family business, was founded by George Garvin Brown in 1870 and is now one of the largest American-owned spirits and wine companies. Employing 4,120 people worldwide, Brown-Forman own brands that include Jack Daniel’s, Finlandia Vodka, Woodford Reserve Bourbon and Southern Comfort and still today the family themselves retain more than 70% of the company’s voting shares.

W.L. Lyons Brown III

W.L. “Lyons” Brown III is a graduate of the University of Virgina and received an MBA from Darden in 1987. Married with three children and a resident of Laguna Beach, California, he founded Altamar Brands, LLC in 2005 to launch a premium tequila named Corralejo. The brand was sold in 2007 at a profit of $10 million and these funds provided the ability to launch three further brands: Right Gin, Tequila Ocho and Kubler Absinthe.

Five times distilled Right Gin, which is priced at $40 a bottle in the United States, is a gin with a difference. Made using North American corn that is described as “faintly sweet” and water from Lake Bolmen, near Malmo in Sweden, here is a 40% ABV gin that combines eight distinctive and carefully chosen botanicals. The strategy here was to create a “modern classic” gin with a less oily aftertaste that “wouldn’t dominate any cocktail” and what I especially like are the peppery notes of it.

Right Gin

The Right Gin bottle is distinctive and classy. As the tycoon who created SKYY vodka taught me, all good bottle designs must stand out on the back-bar and this does just such. With a juxtaposition of an ancient crest and contemporary fonts and labeling both heritage and modernity are conveyed.

Right Gin initially launched in Las Vegas and now the focus has moved on to New York, Boston, Chicago, Los Angeles and most recently Miami. Success in these cities is key to the success of any spirits brand and Altamar Brands have proved just such there. A brief foray into the UK in 2008 – 2009 perhaps came a little to early as it coincided with the economic downturn, but in the US the brand goes from strength to strength.

Right Gin’s motto is: “There is a right way” and plainly in view of the success W.L. “Lyons” Brown and his family have had with previous brands, this is a gin that will deservedly make progress here in the UK on it’s much anticipated return.

For more information on Right Gin, go to:

For more information on Altamar Brands LLC, go to:

Right Gin can be purchased in the UK through for £32.95 a bottle:

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Gabby said...

Another of your brilliant gin pieces, Matt. This one is bang on RIGHT mate.

Cycylelikeagirl said...

Everything Lyons touches turns into gold....