Tuesday, 3 April 2012

A chic serpent


A review of Roberto Cavalli Vodka

The Italian fashion designer Roberto Cavalli is best known for using exotic wild animal prints in his creations and for giving jeans a “sand-blasted look” that has become the standard style for the majority of brands.

Roberto Cavalli

Born in 1940 in Florence, Cavalli sells his main lines in over 50 countries and owns various clothing brands as well as producing watches, perfumes and eyewear. Married to Eva Düringer, who he met when he was a judge at the Miss Universe 1977 pageant, Cavalli’s success is often attributed to his success at maximising returns from “celebrity endorsement.” Victoria Beckham, Halle Berry, Brigitte Bardot, Mary J Blige, Elton John, Sean “P Diddy” Coombs, Kate Moss and Shakira all number amongst his muses and customers.

The father of five children from two marriages, Cavalli chose the symbol of the snake as the mascot for his fashion house and most of his inspiration is said to come from nature itself. His brands especially prospered in the United States after the plot of an entire episode of Sex and the City centred upon a Roberto Cavalli dress but it is his wife who is credited with transforming his business fortunes. "I was thinking maybe to stop," Cavalli told Time International, "… but then Eva became interested so I started—for her—to involve myself again." Today, his net worth is estimated at $500 million.

Roberto Cavalli Vodka

After being told about Roberto Cavalli Vodka, I got in touch with Tommaso Cavalli, the eldest son of Roberto Cavalli, who has built himself a successful career breeding horses and developing the family’s wine and spirit range. Based in Chianti, where the family also produce their Tenuta Degli Dei range of wines, Tommaso Cavalli, in a 2010 interview for DNA India, suggested:

“When people hear about Cavalli Vodka or Wine, they want to try [it] out because of the name.”

This indeed tallies as there have been various attempts at cashing in on fashion and celebrity in the vodka market in recent years. Most, though, have floundered or been trounced as shoddy attempts to take on Grey Goose and Belvedere. I haven’t heard, for example, much of Donald Trump’s vodka since 2006 and critics described it as one that “will produce a not-so luxurious hangover.” Roberto Cavalli Vodka, launched in 2005, however, has deservedly proved itself truly to be an exception to this trend.

Tommaso Cavalli pictured with his family’s vodka

Packaged in a stylish frosted bottle, this is one that has been designed to look elegantly sophisticated. Tall and slender, with an appropriately snake like climbing up it, this is a bottle that suitably reflects the “ultra premium status” of Cavalli’s brands.

The vodka itself is 40% ABV and uniquely is made entirely in Italy. The purest water is taken from the Monta Rosa slopes and the finest of grains come from the valleys where the South-Western Alps meet the River Po, Italy’s longest river. Filtration through flakes of Italian Carrara marble results in a taste that I found subtly peppery with a slight hint of citrus. Roberto Cavalli Vodka, as a result, makes a perfect martini but also works well in long drinks.

Of the vodka that bares his name, Roberto Cavalli concludes:

“I love the pureness of vodka, especially of my vodka: it is like water and fire coming together in a single element.”

If you’re looking to add an element of style to your drinks cabinet, make sure you add a bottle of Roberto Cavalli Vodka. It can only add to your status as one who’ll be considered both super cool and super chic.

For more information on Roberto Cavalli Vodka, go to: http://www.robertocavallivodka.com

Purchase Roberto Cavalli Vodka through TheDrinkshop.com for £48.95 for a 70cl bottle at: http://www.thedrinkshop.com/products/nlpdetail.php?prodid=3682

Follow Roberto Cavalli on Twitter at: http://www.twitter.com/roberto_cavalli

2 comments:

Matthew Steeples said...

Which supermarkets sell this?

Peter said...

Which supermarkets sell this?